Remember the YouTube Roller Babies craze? The folks at evian are back. Later this month, the mineral water behemoth is inviting Londoners to ‘live young at the evian playground’.
For a brief window of time at locations outside the Canary Wharf tube station (January 7 – 9) and Finsbury Avenue Square (January 10 – 11), commuters will be able to take a load off and reconnect with their childhood. Swings and see-saws will propel the players through winter skies and trigger snow machines generating micro-localized flurries.
It will be interesting to see how well this play travels the social media circuit. There is great potential for fun and fine photos, video and commentary. All the better if this living advertising on a public stage brings more focus to the value of play for adults and kids. Watch for more on YouTube, Twitter, Facebook and other platforms in a campaign organized by Havas Worldwide with social powered by we are social.
Evian, when you’re done with the equipment London side, could you send it across the pond to your Nova Scotia cousins? We’ve had a right miserable winter drought here and could use the machines to generate some snow in our backyard all whilst enjoying a good swing and teeter-totter. Of course, we’d make them available as a community resource.
All the best to those London commuters who choose living and playing young. Just one thought before we leave this topic – any chance of modeling a makeshift slide on those Canary Wharf escalators? Talk about getting to work on a wing and a prayer. May the smile be with you…
Photo credit – Okko Pyykkö. License – CC BY 2.0.