Play never goes out of fashion and supermodel Natalia Vodianova is keeping it very much in vogue through her Naked Heart Foundation. Since 2004 she’s been raising funds to build playgrounds throughout Russia – at last count 60.
And what an influential, not to mention well-heeled, list of friends and businesses support the cause. With runway chops like Louis Vuitton, Valentino Garavani, Vogue and Harper’s Bazaar you can’t go wrong.
Over the last several years, Natalia has brought together fashion luminaries, friends, artists and entertainers in fundraising celebrations she has dubbed the Love Ball. To date, these spectacular parties for play have rocked Moscow, London and Paris and graced the fashion and society pages of publications around the world.
Earlier this month, the BBC and other media outlets reported on the Naked Heart Foundation’s first foray into the UK, Natalia’s adopted home. An inner city neighbourhood in Liverpool will receive £100,000 from the foundation for its kid designed playground that will be completed in the spring.
Speaking with Harper’s Bazaar, actress Anne Hathaway put a nice twist on Natalia’s playground passion:
Natalia chooses to mask her charity work by masquerading as a supermodel – which is a very bad disguise if you ask me.
Now on the off chance that any of us get invited to a future edition of the Love Ball we can glam out with these playgroundista fashionista accessories.
Source: Elle, April 2010.
Next on the block is the must have tattoo for a Love Ball outing, an original line drawing by Marc Johns transformed into a tattly. Thanks again to SwissMiss for this find.
And finally the playground chic pièce de résistance – custom designed heels that you can just slide into from designer Kobi Levi.
Ok, now I think I’m ready to be pointed in the direction of the nearest playground catwalk.
From Russia with love, Natalia Vodianova a philanthropic playground angel.