French and English language television stations in Canada are broadcasting a 30 second pitch in support of a labour led capital investment fund promoting economic development – Le Fonds de solidarité FTQ. The star of the show is playground manufacturer Jambette. Viewers watch as a play structure is manufactured before their eyes, then are asked to invest locally.
The Fédération des Travailleurs et Travailleuses de Québec (FTQ) – Quebec Federation of Labour – has teamed up with Jambette to make a tasteful promo linking investment in local enterprises today to economic well-being tomorrow. The catchy techno riff is taken from Pop Goes the World by the 1980s Montréal group Men Without Hats.
Playgrounds representing hope for the future, positioned as an investment – this is something I love to see. What’s more, there’s a funky beat.
Jambette is well known on the Canadian scene with installations from coast to coast. Here’s one of their structures at the École Stella Maris in Québec’s Magdalen Islands.
PlayGroundology 